World Wildlife Foundation PSA project

One of the biggest project we did this year in Creative Journalism was the PSA. I felt lucky because i had done a PSA this previous summer so i would have some sort of experience working in this area. My class was very priveleged to use mac computers as a part of come of the resources for these project throughout the year. On the man there is a program called iMovie that we used throughout the year. This project was the first time I had ever used iMovie, but as the year went on I learned how to use this tool increasingly better.

The first part of this project was the press release for the made up event we were having as a fundraiser for the Rochester World Wildlife Foundation Branch. 

Here is the press release:

Contact: Frances Brown or Damarys Miranda World Wildlife Foundation Phone 5854568916 Fax 5859669172 Frannyb14619@yahoo.com

129 Flanders St. Rochester, NY 14619

World Wildlife Foundation

Press Release

Gathering for WWFCome Hang out with us in support of a new center for World Wildlife Foundation.

Rochester NY, November 25, 2012: Attention students of Ms. Gamzon’s Creative journalism class! We are having a public gathering for the World Wildlife foundation center that is opening in Rochester, NY. To celebrate this Grand Opening we are having a large banquet honoring our sponsors and beneficiaries.  Come visit our party on November 25^th at the Town Hall at 5:00. BE THERE OR BE SQUARE!  This program has been created by Frances Brown and Damarys Miranda. The Rochester division of the World Wildlife Foundation supports sending money to the major corporation in support of saving endangered animals like polar bears and Water Elephants. 

The next part of the project was submitting a budget invoice to demonstrate how big this fundraiser might be and what type of events might take place there.

Here is the budget invoice:

	INVOICE
Rochester Branch World Wildlife Foundation WWF for a living planet	INVOICE # 1 Date: November 19, 2012
45 Prince St. Rochester, NY, 14619 Phone 585242SOTA Fax 5852566580 Frannybee97@gmail.com

To

SOTA 10th Grade Journalism Class SOTA students 45 Prince St. Rochester, NY 14607 484242SOTA Customer ID 111

salesperson	job	payment terms	due date
Frances Brown	WWF Fundraiser	Due on receipt	11-21-12

qty	description	unit price	line total
10	Black Round Tables	$65	$650
10	White Table Cloths, WWF Symbol Inscribed	$24	$240
50	White Foldout Chairs WWF Symbol Inscribed	$15	$750
1	Projector	$75	$75
60	White WWF T-Shirt for guest	$10	$600
3	WWF Banners 12 ft. each	$25	$75
15	Boxes Chocolate Chip Cookies	$2.50	$37.50
10	Bottles Fruit Punch	$2	$20
70	White Plastic Cups WWF Symbol	$.10	$7
20	White Balloons with WWF Symbol	$.10	$2
4	Gym Space	$20 per hr.	$80
		Subtotal	$2536.50
		Sales Tax	$202.92
		Total	$2739.42

Make all checks payable to Rochester Branch World Wildlife Foundation

Thank you for your business!

The last part of the project to submit was the public relations campaign in which we just need to explain the purpose of the World Wildlife Foundation's objectives for this fundraiser. In the public relations campaign we explained the goals that we set for our branch and how we expected our branch to improve in a time span of  one year. 

Here is the Public Relations Campaign:

Rochester Branch World Wildlife Foundation Public Relations Campaign

Objectives:

Goals:

1.     To earn money to send to WWF workers in these countries, in order to more fund their work

2.     To grow support dedicated to the World Wildlife Foundation

3.     Increase percentage of WWF supporters by at least 5%

4.     To increase the amount sent to WWF workers in these countries

Audiences	Desired Action	Research Findings
Citizens	To become more aware of the places where they may volunteer or donate money and/or resources to WWF	People do not know where to donate; the largeness of the campaign becomes unattractive because people think there are already enough people donating
Volunteers	Gain more support from fellow citizens have more time to volunteer and contribute to fundraisers and events	Not enough people have time to volunteer their jobs hold them back from being involved in fundraisers

Themes and Messages

The Rochester Branch of WWF will raise money for the larger WWF in support of all endangered animals that we support.

Action Plan

The WWF Rochester branch will communicate with all of our subscribers and volunteers to engage them in what we are currently working on.

Course Correction

In one year we will reassess the amount of followers we have and will change our goal to meet our new needs.

Last but not least we were assigned to use the program iMovie to create a video that would be showed at this event, Our video would be somewhat of a commercial encouraging people to join our cause. This purpose of this video was to inform people of sad incdents happening worldwide and show them what the World Wildlife Foundation was doing about these sad occurences.


Here is the link to the video on YouTube:
http://youtu.be/q7K2tMPdDfw